State of the Press Release. More PR Pros Using AI. Rule of Headline Questions: The answer is NO. Is that true? - PRnewser - September 30th
Regulation needed to save free online news. 10 of the highest-paid YouTubers. Journalists must be free to publish leaked documents
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Worldwide (mostly in English)
State of the Press Release by PR Newswire (PR Newswire)
Key findings:
93% of comms professionals plan to send the same or more press releases in the coming year.
26% of strategic communicators are already using generative artificial intelligence (AI) for press release creation, and another 42% are open to using the technology in the future.
88% of PR professionals have used multimedia to enhance their press releases.
Use of the term "AI" within press releases grew 15% worldwide year over year.
More PR Pros Using AI in Press Releases (O’Dwyer!s Blog)
According to the survey, more than a quarter (26 percent) of communicators said they’re already using generative AI to create and craft press release content. Additionally, nearly half (42 percent) said they're open to using the technology in the future.
About a third (32 percent) of PR pros said they don't use Gen AI in press releases at all and don't plan on doing so in the future.
Why brands must improve how they answer consumer questions in the AI era (AdAge)
The no-brainer simplicity of this concept is why it’s often overlooked. Should Cannes Lions give its top award to the marketer with the best FAQs?
Reach CEO Jim Mullen says regulation needed to save free online news (Press Gazette)
The chief executive of the UK’s biggest commercial news publisher has called for big tech regulation so the platforms pay for content and prioritise reliable information.
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now (PR News)
Just a few years ago, many companies felt emboldened, if not obligated, to take clear, decisive stands on public or social policy issues, even controversial ones. In fact, during fraught moments, many of their customers, employees and other stakeholders expected it of them, as a demonstration of good corporate citizenship.
Media buyers predict 2% decline in TV ad market in Q4 (Campaign)
But across the entire year media buyers expect a 1% increase.
10 of the highest-paid YouTubers (Mashable)
Here are 10 of the highest-earners in the YouTube space, in no defined order, and how they're making their money.
Advocating for comms budget in ‘the land of unfunded mandates’ (PR Daily)
With budget season upon us, communications leaders must get creative in making their case.
Podcasting: How to Create a Better Show (Social Media Examiner)
Podcasting has become an increasingly popular medium for creators, businesses, and audiences. For businesses, podcasts offer a powerful tool for brand building and customer engagement.
Pressure mounts on publisher of Economist over ties to tobacco (The Guardian)
Exclusive: Experts pull out of health conferences run by Economist Impact after revelations of commercial links
Journalists must be free to publish leaked documents (Hamish McKenzie)
From the Pentagon Papers to Hunter Biden’s laptop, it’s a legitimate and necessary public service
Czech Republic (mostly in Czech)
Jan Tuček handed over the management of STEM/Mark after 21 years, Tomáš Rychecký is the new director (Médiář)
Tuček plans to stay at the research agency until the end of the year as client service manager.
Moving away from coal is economically inevitable, a new study by the Climate Facts analysis team models its impacts and possible pathways forward (Fakta o klimatu)
Coal-fired power generation in Europe is under significant economic pressures. It is therefore an economic reality that there will be a shift away from coal in the Czech Republic, and the impacts and potential risks of this shift need to be addressed. Some of the issues raised by the phasing out of coal-fired power stations are covered in the Climate Fact study published today, which includes detailed modelling. This modelling shows that expensive electricity from Czech coal-fired power plants can be replaced by cheaper sources from neighbouring countries in the next few years with sufficient reliability.
Díky, že můžem has new identity from Studio Najbrt (MediaGuru)
Díky, že můžem association, which during its eleven years of existence has added a range of year-round projects to the 17 November celebrations at Korzo Národní on Národní třída, has a new visual identity.
Hydrogen the technology of the future? Czechs want it, but are worried and have little information (STEM/MARK)
Hydrogen could find widespread use in many different sectors in the future, but its use is still in its infancy. A STEM/MARK survey of a representative sample of the Czech adult population showed that most people think it makes sense to invest in the development of this technology, but some have doubts about its safety. Even so, most are still in favour of its potential production in the Czech Republic rather than importing it from abroad. Overall, however, Czechs are poorly informed about hydrogen.
The Foundation for Independent Journalism ("NFNZ") is organizing another of its thematic debates, this time entitled "Public Service Media: what kind of media do we want and for how much?" (NFNZ)
The public debate will take place on 14 October 2024 at 18:00 at Langhans Café and Centre in Vodičkova Street. The discussion will be attended by experts on the topic of public service media, the Director General of Czech Television Jan Souček and the Chairman of the Association of Online Publishers Libor Matoušek
I was wondering about the Rule of Headline Questions: The answer is NO. Is that true?
So I asked the AI about it. Who else to ask today, right?
Media agency Médea asked the court for a one-month delay in declaring bankruptcy (Médiář)
Liabilities overdue are almost a billion, more than 50% in equity-related entities
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