PR forecasts for 2025. Adman Josef Havelka: Data won't give you an idea - PRnewser - December 23rd
TikTok's annual carbon footprint. Instagram ad revenue in the U.S. is heading towards $32 billion
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
Merry Christmas!
Worldwide (mostly in English)
TikTok's annual carbon footprint is likely larger than Greece's, study finds (The Guardian)
The average user produces greenhouse gases equivalent to driving 198 km in a petrol car in a year, data show.
eMarketer expects Instagram's US ad revenue to reach $32 billion in 2025 (Bloomberg)
Achieving 50% of Meta's advertising revenue. In early 2022, Instagram accounted for ~30% of Meta's global revenue.
How ‘Squid Game’ Became a Business Empire for Netflix, and Why Its Creator Jokes ‘I’m So Sick’ of ‘Squid Game’ (Variety)
A look at the merchandise, contests, and in-person experiences Netflix has rolled out in advance of the release of Squid Game Season 2 on December 26
Volvo picks Initiative for global media account (Campaing)
Account was worth £353m in 2023.
2025 PR Predictions: Transforming Work Life and Business (PR News Online)
As 2025 approaches, it pays to take stock of everything that occurred in 2024 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year in regards to business and work life in PR.
Greentarget and Zeughauser Group recently released its 2025 State of Digital Content Marketing Survey (PDF)
The research reveals important data regarding the preferences of executive decision makers and in-house counsel who are the intended consumers of content from professional services firms and law firms—at a time when an overwhelming volume of news and content, mixed with the unpredictability of AI, is making it more difficult to reach those critical audiences.
5 PR Predictions for 2025 (Spin Sucks)
With a tough year behind us, the PR industry is ready to game plan for a brighter, more profitable, and more successful 2025. But we’re also dealing with a lot of uncertainty, from the changing role and media types to what AI means for what we do (even as its actual impact appears to be limited).
Czech Republic (mostly in Czech)
New Sandisk coming soon (press release)
Sandisk unveils new corporate branding defined by Mindset of Motion
Eating or dressing herself again for the first time... The Broken Paraple Centre 30 Years Campaign (MaM)
The "Again and Yet for the First Time" campaign from creative studio WeAreGinger aims to remind people of the mission of the Paraple Center, which faces the daily challenge of reteaching basic life skills to people with spinal cord injuries.
Czechs postpone Christmas gift purchases compared to before (MediaGuru)
Czechs postpone Christmas shopping to the period closer to Christmas every year, according to a survey by Heureka Group.
Biofoods are heading into public catering. Most Czechs welcome the change (EnviWeb)
Z průzkumu Svazu ekologických zemědělců PRO-BIO vyplynulo, že pro více než 70 % dotázaných je původ potravin důležitý, protože jej vnímají jako záruku kvality a čerstvosti. Každý druhý by dokonce uvítal pestřejší jídelníček, který by zahrnoval pokrmy připravené z kvalitních surovin, například v kvalitě BIO.
Adman Josef Havelka: Data won't give you an idea (Médiář)
Ahead of Christmas, the advertising matador takes a peek at how a nation of engineers is living the merry trade of creativity.
The MAM Yearbook! Charting a challenging 2024 full of change (MaM)
Sixty pages, interviews, topics from advertising, marketing and media. Read the special edition of Marketing & Media - Yearbook 2024. The most comprehensive review of the past year, revealing the challenges that will influence the year ahead, has just been published!
Agency of the Year announces a new expert guarantor and reminds you of the nomination deadline! (MaM)
The AKA Marketing Council has become a sponsor of the Client Choice category with Behavio. Nominations for the third edition of the Agency of the Year competition are only a week away.
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