Nobody gives a fuck about your brand. The state of journalism in 2025. Big scale, big impact - PRnewser -June 23rd
A new era of agency contracts. Erik Tabery's emails win the Golden Pen award. Prague regulates delivery boxes
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
Worldwide (mostly in English)
No admin fees, value-based models, guaranteed results: A new era of agency contracts (The Drum)
Attempt a casual look at the macro picture of marketing investment and you’d be forgiven for not being sure whether to be optimistic or pessimistic.
Politico Bets on New Podcast Push to Take on TV’s Sunday News Cycle (Variety)
It is trying to compete with broadcasters through video podcasts on YouTube, including the launch of a Sunday talk show.
The Ad World Is Obsessed With Industry News Videos From Two 27-Year-Old Guys (WSJ)
Breaking and Entering has expanded from a podcast for young creatives to a daily must-watch news roundup for ad leaders
Are You a $300,000 Writer? Inside The Atlantic’s extremely expensive hiring spree (NY Mag)
A look at The Atlantic's recent ~30-person hiring spree: about a third come from WaPo and, sources say, the magazine has been offering $200K to $300K salaries
Washington Post to Merge Metro Coverage Into Sports and Style Sections (Washington City Paper)
The print edition will publish its final stand-alone Metro section on Sunday, as Post average circulation drops below 100,000 for the first time in more than 55 years.
Future PR and Advertising Pros Showcase Their Impressive Portfolios (CulpWrit)
DePaul University’s award-winning PRAD program celebrated the hard work of 23 graduate students during last week’s 12th annual Portfolio Showcase.
The State of Journalism in 2025: Insights to Optimize Your Media Relations (PRNews)
The ever-changing media environment magnifies the expectations, pressures and preferences of journalists. Muck Rack surveyed over 1,500 journalists to better understand what shapes their work today, and how PR professionals can more effectively collaborate with them for everyone's benefit. The findings serve as both a reality check and guide for better relationships and outcomes in media relations.
Big scale, big impact (Seth Godin)
The Beatles changed music. Starbucks changed coffee. Perhaps your project is aiming to reach a large audience.
Czech Republic (mostly in Czech)
T-Mobile will once again light up Colours of Ostrava with its own festival zone (tisková zpráva)
Visitors will be rewarded for recycling phones and will enjoy full 5G coverage throughout the venue.
The Golden Pen writing competition was won by Erik Tabery's emails (Médiář)
The award is presented by the Czech Creative Copywriters Club. This year, Slovak entries competed for the third time.
Prima presents its consolidated financial results for the first time: revenues approach CZK 7 billion (Médiář)
The Prima media group, comprising 14 companies including the television station of the same name, reported consolidated revenues of CZK 6.94 billion and operating profit (EBITDA) of CZK 1.71 billion in 2024. The group published its consolidated results for the first time, so no year-on-year comparison is available..
Nobody gives a fuck about your brand, says Mark Ritson from Cannes (Médiář)
EverWhere brings you a report from the fourth day of Cannes Lions 2025, straight from the festival's Palais.
4camping is changing its identity and launching a brand campaign (MediaGuru)
The 4camping e-shop, which underwent a redesign in March, is launching a new campaign. It says that the outdoors is for everyone.
They must no longer be an eyesore or cause obstruction. Prague regulates distribution boxes (iDnes)
The rules governing parcel boxes in Prague were established three years ago. Until now, they only had unofficial status.
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