LinkedIn as a fountain of emptiness. Internal implementation of AI in PR. What is "Google Zero"? - PRnewser - July 15th
Babiš boycotts discussions on Czech Television. Nine ways to get people to open emails.
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
Worldwide (mostly in English)
1 in 2 Listeners Take Action After Hearing Podcast Ads (Marketing Charts)
About half (49%) of podcast listeners are moved to take an action after hearing a podcast ad, with one-fifth (20%) of those – or roughly 1 in 10 overall – making a purchase, according to Harris Poll survey results.
In West Texas, an independent publisher’s arrest sparks First Amendment questions (Texas Tribune)
Publisher David Flash has been documenting the happenings in Jeff Davis County since 2020. Last year, he was banned from county buildings over allegations of harassment.
Top PR Substacks: A Starter Kit (PRNewsOnline)
If 2024 was the year of LinkedIn for thought leaders (and it’s still not going anywhere, by the way), Substack takes the crown in 2025.
Internal AI Adoption: Secrets to Upskill PR Teams for AI (PRNewsOnline)
This session was part of during the PRNEWS Pro workshop "AI for PR."
9 Ways to Get People to Open Your Emails (PRSay)
Here are nine scientific, proven-in-the-lab, research-based tips for getting people to open and read your email.
WTF is ‘Google Zero’? (DigiDay)
There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks. That foundation is cracking.
The Information launches new video product called TITV (Axios)
Hosted by reporter Akash Pasricha and streamed on YouTube, X, and The Information's website
10 B2B PR Examples to Inspire Your Next Campaign (IdeaGrove)
Are you seeking inspiration for your next B2B PR campaign? Look no further. This article provides top 10 B2B PR examples that can inspire your strategy. Each example showcases unique approaches and strategies that achieved notable success.
Czech Republic (mostly in Czech)
Czech Radio is already experiencing a significant decline in advertising revenue (MediaGuru)
Advertising revenues for Czech Radio are declining following the adoption of a major media reform. The decline this year alone is estimated at CZK 75 million.
Seznam TV saw a big jump in quarterly viewership, helped by a series on ČST (Lupa)
In reality, however, this means growth from 1.71% in 2024 to 2.14% this year.
LinkedIn as a fireworks display of emptiness. The professional social network spews out “broetry” and motivational speeches. (Wired)
Why does every post on LinkedIn look like a rewritten TED Talk these days? The social network that used to focus on work is now overflowing with new forms and content. And not all of it is “professional.”
Economia returned to loss last year, sales declined (MediaGuru)
The amendment to the Copyright Act, which resulted in lower revenues from technology platforms, and a one-off divestment had a negative impact on Economie's results last year. However, according to management, the total revenues of all major titles remained at the previous year's level.
What? Czech TV signal for paid TV services for free?! (Médiář)
The media has begun to discuss the pseudo-scandal that Czech Television provides its programs to pay-TV operators free of charge. However, this is nothing new or wrong.
Babiš boycotts discussions on Czech Television, Pekarová refuses to appear on Prima. Zaorálek and Okamura are in charge. (Hlídací Pes)
The presence of certain politicians from non-parliamentary parties in political discussion programs on major domestic television stations is unusually high. This is particularly true of TV Prima/CNN Prima News. Following in the footsteps of communist Kateřina Konečná, Lubomír Zaorálek (Social Democrats) has taken up the baton of almost permanent presence. Tomio Okamura (SPD) also receives considerable airtime.
Publishers open tender for new Media project (MediaGuru)
Publishers have begun to seek agencies to conduct the next wave of Media Project readership research. In addition to the declaratory part, they are also interested in the possibility of examining reading quality using advanced technologies.
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