Guardian increases revenue. Lidl cancels discount "only for brand-name products" after criticism. Loyalty programs pay off for companies - PRnewser - June 2nd
Business Insider lays off 21% of its staff. Pricing influencers. The complexity of trademarks for famous phrases.
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
Worldwide (mostly in English)
Guardian grows revenue and reduces losses for year to March 2025
(Press Gazette)
Title reports boom in reader revenue, which has been helped by US opposition to Trump.
PR Daily’s 2025 Social Media & Digital Awards finalists announced (PR Daily)
From impactful storytelling to breakthrough digital strategy, these campaigns and creators set the bar for excellence in social media and digital communications.
Business Insider to Slash 21% of Staff in Shift Toward AI and Live Events; Union Slams Layoffs as ‘Pivot Away From Journalism Toward Greed’ (Variety)
CEO Barbara Peng announced the layoffs, BI’s third major round in three years, in a memo Thursday. “We are reducing the size of our organization, a move that will impact about 21% of our colleagues and touch every department,” she wrote. Business Insider is “scaling back on categories that once performed well on other platforms but no longer drive meaningful readership or aren’t areas where we can lead.”
Prioritizing Mental Health to Succeed in the Workplace (PRSay)
PRSA’s DEI Committee spoke to a few communications leaders who shared how they actively manage their mental health, and what practices have helped them stay grounded.
Behind the Screen: Exploring the World of Influencer Marketing (Culpwrit)
Social media influencers create and post content on social media, growing a large following. For brands, “influencers are a vehicle to their audiences,” says Jenny Heinrich, who has taught DePaul students about influencer marketing for six years.
Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases (PRNews)
In recent years, the U.S. Patent and Trademark Office (USPTO) and its Trademark Trial and Appeal Board (TTAB) have grown increasingly conservative, frequently rejecting applications for phrase marks under the “failure to function” doctrine. This can arise when a phrase has become so widespread that it no longer serves as a source identifier of goods and services. Ironically, the viral nature of a phrase, the key to its popularity, can undermine its ability to function as a trademark.
Czech Republic (mostly in Czech)
Advertisers increasingly rely on their own data for targeting (MediaGuru)
Data from Seznam.cz's Sklik advertising system shows that online campaign targeting using proprietary data is on the rise.
That was quick. Lidl canceled its discount "only for those who label" after criticism. (Novinky)
The Lidl retail chain has decided to end discounts linked to checking in favorite store in its mobile app. This move comes in response to criticism from customers and statements from the Consumer Protection Association, which claimed that the practice smacked of discrimination. News of the chain's decision was reported on Thursday morning.
Revolut has selected Antenna Group for its PR communications in the Czech Republic and Slovakia (tisková zpráva)
Revolut, a global fintech with over 55 million users worldwide, has partnered with international communications group Antenna Group, which will handle its PR activities in the Czech Republic and Slovakia. The partnership kicked off in April 2025 and aims to provide media services and increase brand awareness by leveraging locally relevant data, actively working with topics and journalists.
Loyalty programs pay off for companies, according to 83% of businesses (MediaGuru)
The return on investment in loyalty programs is mostly positive, bringing in 5.2 times more than the initial costs, according to a survey by Antavo.
Influencer pricing: how brands are losing hundreds of thousands (Mediář)
Pricing in influencer marketing continues to stir emotions, yet it is one of the key factors in every campaign, explains Petr Srna, CEO of WOO (World of Online), in an interview.
What will the transformation of GroupM to WPP Media bring to Czech clients? (MaM)
WPP has announced the transformation of its GroupM media agency group into an integrated, AI-powered entity called WPP Media. This naturally affects the Czech branch, so it is worth asking what this will mean for Czech clients.
PRnewser is published by FeedIT.cz, database of press releases. If you're interested in a weekly digest covering information technology, the Internet, startups, marketing, social media and other related areas, you can subscribe to #TYDEN.
You can subscribe and unsubscribe to PRnewser at prnewser.substack.com.