Crisis in Washington Post. An AI "interview" with a dead genius sparked a backlash. A guide to podcasting - PRnewser - November 4th
The relatable brands for the Czech Republic. T-Mobile comes up with a Christmas campaign, Does cheekiness work for brands more than slick phrases?
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
Worldwide (mostly in English)
Over 200,000 subscribers flee 'Washington Post' after Bezos blocks Harris endorsement (NPR)
The Washington Post has been rocked by a tidal wave of cancellations from digital subscribers and a series of resignations from columnists, as the paper grapples with the fallout of owner Jeff Bezos’s decision to block an endorsement of Vice President Kamala Harris for president.
Two Gen Z founders want to change the OOH ad marketplace for their generation (Digiday)
The new platform Anvara, founded by two Gen Z entrepreneurs who met in college, aims to make the media buying process simple for advertisers and suppliers — from campaign management to tracking impressions on physical products. The platform’s launch is slated for November
Google giving $100 million to the media isn't a win (Torment Nexus)
Isn't getting a hundred million dollars an unequivocally good thing? How can I, a journalist who has been fired, laid off, let go, and otherwise made redundant from almost every job I've ever had in 35 years, argue that it's a bad idea? Isn't the media industry a financial train wreck?
Mirimar co-founder on how young creatives can find their originality (AdAge)
Breaking and Entering Media’s latest episode features John McKelvey discussing the key to balancing personal creativity and brand needs.
An ‘Interview’ With a Dead Luminary Exposes the Pitfalls of A.I. (New York Times)
A radio station in Poland fired its on-air talent and brought in A.I.-generated presenters. An outcry over a purported chat with a Nobel laureate quickly ended that experiment.
Is Journalism Ready for a Second Trump Administration? (The Atlantic)
An interview with The Atlantic EIC Jeffrey Goldberg on presidential endorsements, WaPo and Jeff Bezos, concerns about a possible second Trump term, and more
How Your PR Career Can Drive Social Change by Breaking All the Rules (Culpwrit)
The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just navigating it.
The No BS Podcasting Guide for You and Your Clients (SpinSucks)
When it comes to podcasting, there’s a lot of information out there. I mean, A LOT.
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences (PR News)
In today's consumer-driven world, where health-conscious choices are on the rise, Kellogg’s decision to continue using artificial dyes was a risky one. Reports that certain dyes used in the brand’s cereals may be linked to health issues such as hyperactivity in children and potential carcinogenic effects have sparked outrage among consumers and advocacy groups.
Czech Republic (mostly in Czech)
Political advertising (admitted, so not a complete overview) on Gooogle in the Czech Republic from the beginning of 2024. The biggest advertisers - Pirates, STAN, KDU-ČSL, ODS and Vltava Labe Media.
The most relatable brands for Czechs are Lidl, YouTube, and Dr.Max (Media Guru).
Up to 13% of brands on the domestic market are perceived as relatable by Czechs, with Lidl, YouTube, and Dr.Max ranking highest, according to an Ipsos survey.
HONOR rewrites iconic track to highlight the frustrations of failing technology (press release)
Unreliable technology spoils major life events - 76% of people admit to having experienced a "technology failure"
Jonáš Čumrik left Notino after two years (MediaGuru)
He goes by @johnymachette on social media. He joined Notina at the beginning of last year.
T-Mobile comes up with a Christmas campaign (tisková zpráva)
This year's T-Mobile Christmas campaign inspires people to overcome imaginary barriers. Entitled "Where Barriers End, Connections Begin", it reminds us that despite growing connectivity through technology, many people still live in their "social bubbles" and only accept those with whom they share the same views and attitudes. It thus calls on everyone to seek mutual understanding, communicate more and find what they have in common despite possible differences.
Who will "sponsor" participation in the tender for a unified visual identity of the Czech state administration? (Marketing & Média)
Finally, there is a competition for the new shape of ministries and other institutions. But from the very beginning, there have been question marks.
Do cheekiness work for brands more than slick catchphrases? (Marketing & Média)
Brands like Ryanair, Goldbee and Angry Beards prove that a cheeky attitude can attract the attention of customers. Instead of slick posts, these rebels opt for irony, sarcasm and sharp humour that both entertains and provokes.
Rita Gabrielová will be the new head of communications for the Rossmann network (Media Guru)
Rossmann is changing the leadership of its communications team and will focus more on sustainability.
Tipsport chooses Starcom as its first media agency (Media Guru, Médiář)
The Group intends to use the media agency primarily for buying spot advertising.
Michal Kramer: Why Tipsport chose a media agency for the first time in its history (Médiář)
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