Internet has replaced TV. Gen Z’s new TikTok news habit - PRnewser - September 23rd
Internet has replaced TV. Gen Z’s new TikTok news habit - PRnewser - September 23rd
4 Writing Mistakes. AI won’t replace marketers. Yet, As Marketing AI Use Expands. Maximizing PR Impact While on a Budget
PRnewser is an overview of important or interesting news and articles on public relations. It began a trial run in September 2024 and you can subscribe to it for free by email. As in general, it will go out once a week, in English and Czech language versions, and you can choose which form suits you after subscribing.
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Worldwide (mostly in English)
Ofcom: the internet has replaced TV as the UK's most popular source of news.
71% of adults get their news online, compared to 70% on TV. 52% use social media for news, up from 47% in 2023.
4 Writing Mistakes You’re (Probably!) Making Now
Those mistakes keep us from doing our job, which is to get people to pay attention to our message, read it, understand it, remember it and act on it.
How Digital Media and Sustainability Shape Modern PR
"At the core of PR, it’s all about storytelling," says Gizem Ozcelik, Founder and CEO of GO PR. In a recent episode of PR's Top Pros Talk with Doug Simon, CEO of D S Simon Media, Gizem shares her thoughts on the strategic shifts shaping the future of PR. Gizem highlights the transformative role of digital and social media, the growing demand for sustainable tourism, and the creative programming that helps her clients stay ahead of the curve.
At The Top of the PR Hiring Wish List: Business Acumen
While still important, writing has fallen to second place in what hiring managers are demanding from the next generation of communication leaders. As we predicted more than a decade ago, business acumen now tops most wish lists for PR job openings at all levels.
Historic Newspaper Uses Janky AI Newscasters Instead of Human Journalists
Hawaii’s The Garden Island newspaper is producing video news segments with AI. The union at its parent company calls it “digital colonialism.”
Gen Z’s new TikTok news habit widens the generational gap with TV-loving boomers
TikTok has been “growing in popularity as a source of news” with about 11% of U.K. adults—up from just 1% in 2020, an Ofcom report found.
How to Turn Data Into Engaging PR Stories
We live in a data-driven world. This crucial information helps businesses to understand their clients, see how they stack against competitors, and prepare for the future. However, raw data can be complex and dull. How can we turn it into engaging PR stories?
AI won’t replace marketers—but it will make their jobs easier
A 10-step guide to how artificial intelligence can revolutionize marketing and PR work.
Greenpeace shatters one of the most successful ad campaigns of the last 20 years
The charity takes aim at Dove's 'Real Beauty' campaign.
Reputational damage comes from hypocrisy’: why some agencies are pulling back from fossil fuel clients – and others are not
As adland continues to come under fire for working with polluting brands, Campaign reveals how many School Reports shops are distancing themselves from potentially risky clients.
As Marketing AI Use Expands, Who Owns Its Adoption and Integration?
Understanding of artificial intelligence (AI) terminology and capabilities is growing among marketers, according to a recent report [download page] from the Marketing AI Institute in partnership with Drift, a Salesloft company. Some 77% of marketers surveyed (primarily at B2B or B2B2C companies) report an AI understanding that’s either advanced (16%) or intermediate (61%), up from 65% who said the same last year (11% and 54%, respectively).
How artificial intelligence is empowering personalised audio advertising.
Artificial intelligence turns data into signals that turn audio advertising into a powerful targeting and personalization tool for brands.
TikTok has emerged as a dominant platform for news, especially for young Americans
According to a new survey from Pew Research, 17% of U.S. adults now regularly get news on the video-sharing site, up from only 3% in 2020.
Maximizing PR Impact While on a Budget
Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had. Fear not: There are still ways to employ effective strategies and make strategic recommendations without breaking the bank. Here are practical and budget-friendly ways to make an impact.
Czech Republic (mostly in Czech)
Czech Bubblify launches media communication in cooperation with Antenna Group
Bubblify, a fast-growing franchise under the dynamic Twistcafe Group, has announced the launch of media communications in the Czech market in collaboration with Antenna Group, an agency specialising in finance, investment and e-commerce clients. The aim of this collaboration is to present Bubblify as an innovative investment tool that offers an opportunity for investors and franchisees thanks to its unique concept of selling bubble tea.
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